Giving Hampshire Fare food for thought

Our partnership with Hampshire Fare has been focusing on how to help some of the county’s leading producers effectively market their products.

Hampshire has a tremendous array of delicious food products which are now successfully sold all around the country.

Our chairman Lee Peck recently gave ambitious Hampshire Fare members an insight into how they can promote, market and sell their wares to an even wider audience.

“We wanted to illustrate the importance of carefully planned marketing when it comes to promoting new products,’’ said Lee. “And also highlight the importance of getting the right specialists on board to represent the companies who are behind the superb products produced in the county.’’

Also speaking at the event was Jane Hanney from Blake Lapthorn, whose presentation highlighted the legal aspects of labelling. To find out more about food and drink from Hampshire, visit www.hampshirefare.co.uk