The X Factor Shows

It was certainly a glitzy launch for the Tullett Prebon London International Boat Show in January, with X Factor finalists Stacey Solomon and Olly Murs thrilling crowds on the opening day.

The Show was the culmination of 12 months of planning and hard work by the agency (and client!!). We created the marketing strategy and campaign creative, delivering this with a multi-platform media campaign including TV, press, direct mail, email marketing, online and radio promotions.

Specifically for exhibitors at the Show we also created the opportunity for them to market directly to their own customers with a suite of collateral and online assets.

Despite the dual challenges of terrible weather and a difficult economy, tens of thousands of core boaters made the trip to ExCeL London to view the excellent range of products on show.

The severe snow upset visitors’ plans to attend the early days of the event but an impressive 44,500 visitors streamed through the gates over the final three days and resulted in a final attendance figure of 102,655.

“Feedback has been exceptional and despite a quiet few days at the beginning, the atmosphere within the halls and support from the exhibitors has been superb,’’ said Andrew Williams managing director of National Boat Shows.

Highlights of the Show included more than 500 exhibitors, 1,000 boats, 80 product launches and an impressive 18 global debuts.