Sophie Ellis-Bextor at PSP Southampton Boat Show

The PSP Southampton Boat Show opened on Friday 11 September with glamorous pop princess Sophie Ellis-Bextor sailing in to the Show’s spectacular marina, before cutting the opening ribbon on the Record Breaker Stage.

Leepeckgroup are at the forefront of the Show's multi platform marketing and creative campaigns, which embrace social media sites like Face Book and Twitter as well as email marketing and a variety of on line activity. This year The Show was also promoted on TV and via press, posters, and direct mail. Specific exhibitor marketing tools were also developed enabling exhibitors to maximise visitors to their own stands.

“Work for National Boat Shows has involved the whole agency; using our range of expertise in everything from brand development and innovative on line activity through to corporate hospitality collateral and even the opening day Show ribbon! This year we were able to create a TV Commercial, as well as much of the Show's display signage and variable data HTML’s,’’ said managing director Sue Thomas. " We are immensely proud to be so involved in such an important and prestigious event"

The Show’s new layout, new exhibitors and new visitor attractions are already making the 2009 Show a fantastic experience for everyone.
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Leepeckgroup is now focusing on the creative marketing for the Tullett Prebon London International Boat Show which takes place 8th-17th January 2010. www.londonboatshow.com