PSP Southampton Boat Show sets sail
12 -21 September saw Southampton’s Mayflower Park playing host to the 40th PSP Southampton Boat Show in association with ITV Meridian and the sunshine came out in celebration.
Action at the waterfront, got underway on Press and Public Preview Day - Friday 12, in Europe’s largest Show Marina. Leepeckgroup spearheaded the Show's marketing and creative campaigns across a broad variety of platforms including enthusiast and general press, radio, direct mail, outdoor and regular HTML eshots.
In addition Leepeckgroup filmed and produced a series of behind-the-scenes videos 'vodcasts' which have given Show visitors an insight into the work involved in building the Show from creating the Hydropool Marina to lifting hundreds of boats (some worth millions of pounds) into position, to in - Show interviews with suppliers and exhibitors. Link to video>
“Work for National Boat Shows has involved the whole agency; using our range of expertise in everything from brand development and high impact ads in the press through to corporate hospitality collateral and Platinum brochures. We have created large format posters which are running right acroos the south region, as well as much of the Show's display signage, video and variable data HTML’s,’’ said managing director Sue Thomas. " We are immensley proud to be so involved in such an important and prestigious event"
Leepeckgroup is now focusing on the creative marketing for the London International Boat Show which takes place 9-18th January 2009. www.londonboatshow.com
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