Fitness First appoints Leepeckgroup as UK agency

We are kicking off the New Year with one of our most important client wins. Fitness First, the world’s largest health club group, has asked LPG to carry out public relations for the UK where it also reigns as the country’s number one with more than 170 clubs.

Against strong competition from top London agencies, LPGF won a four way pitch and are now reviewing Fitness First’s PR strategy before implementation in the spring.

Chairman Lee Peck said: “This win is particularly satisfying because we won a gruelling contest on merit and against some of the best agencies in the country. The team is really excited at the prospect of working with a global brand and delivering great results.”

The account will involve a strategic PR campaign to accurately position the brand as a leader in the health and fitness sector and maximise coverage in consumer, national and online media.  The brief also includes crisis management and media training. 

Fitness First’s UK marketing manager David Langridge commented:  “We are delighted to appoint Leepeckgreenfield as our new PR agency. With its strong team, creativity, knowledge and enthusiasm, we are confident that our brand will reach new heights”