LPG ‘hearts’ new HTEC link logo

Leepeckgroup won a significant brief to create a new brand positioning and consistent corporate identity for HTEC, a major provider of payment and loyalty solutions for the petroleum retailing industry in Europe.

The creative team’s chosen concept was a Heart Link logo, representing HTEC’s technological link between customers and retailers. This is intrinsically supported by the positioning statement ‘Get data smart’, which was devised by the agency and embedded in the logo. The new brand reflects the company’s international status and integrated the individual elements of the business.

The corporate identity will be unveiled with a new look HTEC website, built and designed using LPGF’s iPUS™ digitial solutions. The account management team has coordinated all the marketing collateral for the launch event, to be produced featuring the newly designed HTEC logo. Work has included a corporate brochure, business cards, promotional products, exhibition items and stationery, as well as organising the signage and re-branding for the HTEC head office in Southampton.

Established in 1979, HTEC has enjoyed major growth from its investments in software and specialist hardware development. The company provides payment and loyalty solutions for most of the UK’s major petrol forecourt retailers as well as significant deployments in Europe.