Smile away stress

A smile can go a long way and LPG is urging everyone to join them in supporting National Stress Awareness Day on November 7, by logging onto the web address above and sending someone a smile.

The concept of smiling away stress is the theme of this year’s day and is the focus of attention on the website which has been designed by LPGF’s digital department, iPUS™.

The day is run by the International Stress Management Association (ISMA) and by sending a smile you can join supporters such as, Stephen Fry, Tara Palmer-Tomkinson and Jo Brand.

As well as designing and producing the website, the PR and client service teams are masterminding coverage for the campaign in the press and online.

“This is a completely integrated marketing campaign for ISMA, using the expertise of the digital, creative, client service, planning and PR departments, who are working together to drive traffic to the website and generate interest in the day,’’ said managing director Sue Thomas.