New wins at home and abroad for LPG Event Management

The events division at LPGF is going from strength to strength with a series of new business wins to report.

Major maritime turnkey outfitter MSC approached the agency to co-ordinate its appearance at the Seatrade Exhibition in Miami. LPGF was briefed to take care of everything from design, production, shipping, customs and build.

Back in Blighty, LPGF won the pitch for global tyre giant Hankook’s stand at Autosport International, held at the NEC Birmingham, after carefully studying the floor layout and taking into account within the design plans, the large pillar situated in the centre of the stand space – a vital detail overlooked by competitors! LPGF created, produced and built the stand, organised catering and was at the show to act as hosts.

Meanwhile, Go Business Mortgages exhibited for the first time at the Mortgage Expo at Earls Court in late 2006.

LPGF masterminded everything from the design of the sleek stand to the promotional staff’s branded outfits. The event proved a huge success, so much so that the business mortgage provider briefed the agency to organise stands at a number of key exhibitions in 2007, kicking off with the Hospitality Show at the NEC Birmingham. There the Go Business Mortgages stand featured a cocktail ice bar with professional bar staff serving Go green cocktails. Needless to say, it went down a treat!

Stuart Greenfield, LPGF’s joint chairman, said that showing at strategic exhibitions was a great way to meet a brand’s target market, “We always pay exceptional attention to detail and design exhibits to make a big impression and raise brand awareness.”