Barratt Homes and Hankook join forces

Synergy between  Leepeckgroup clients Barratt Homes and Hankook Tyres resulted in one of the fastest roadshow events of the year – a motorsport weekend in South Wales.

Britain’s round of the World Rally Championship, Wales Rally GB. takes place in South Wales in December – in the heart of Barratt’s Welsh developments and starring in the motorsport event will be Hankook drivers Gwyndaf Evans and Stuart Jones – two of the country’s top rally drivers.

“We devised a weekend event with the drivers and one of their stunning rally cars to visit four key Barratt Homes developments in South Wales – the perfect opportunity to talk about the rally and about what Barratt is building in this region,’’ said Leepeckgreenfield PR director Alyson Marlow.

“The roadshow attracted new and existing Barratt Homes customers to four key new developments in South Wales and we also provided rally simulator machines which were popular with visitors of all ages.’’