All revved up for the British Motocross Grand Prix

Leepeckgroup played a key role in attracting a bumper crowd of 39,000 to the British Motorcross Grand Prix at Matterley Basin near Winchester . The event was one of the most spectacular events of the summer so far. 

Charged with introducing this action packed sport to a wider audience, the agency masterminded a marketing campaign which spanned the south and encompassed extensive press and radio promotions. The coup de grace was an outside broadcast promoting the event on BBC television. Other highlights included a procession of 30 bikes through the centre of Southampton to showcase the event.

Martin Mansbridge, managing director of the race promoter Bike –It Promotions said, “Leepeckgreenfield did a brilliant job which resulted in a highly successful event”.