Search Marketing

The power to be seen

From campaign strategy, to creative, to media buying and Return on Investment (ROI) reporting, we will deliver fully integrated online advertising and marketing campaigns that drive sales.

Search Engine Optimisation – SEO

We will:

• Establish your requirements
• Optimise your website
• Implement a link building campaign
• Report on ranking, traffic and revenue obtained via SEO.

A well designed website without regular visitors is like printing a brochure and leaving it locked up in the warehouse. SEO exists to make your site more visible via ‘natural’ web searches by improving your ranking within search engine results. This is affected by a range of variables that change daily. We track these changes and adapt content accordingly to keep your website ranked in an appropriate and relevant way.

Pay Per Click

LPG will

• Create accounts with the search engines
• Produce a comprehensive list of relevant search terms
• Write creative ad text for each search term
• Provide detailed reporting
• Optimise each search term against ROI
• Manage bids on all search terms

PPC (sometimes called sponsored search or search engine advertising). Keywords are purchased at the search engines and paid for each time someone clicks through to your website from one of your sponsored links.

When a potential customer arrives at your website, they have already searched for the products or services you offer. This makes them a pre-qualified lead, with an increased chance of them purchasing your products or services.

FAQ’s

Q Why should I use an agency to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive.  We can remove that hassle from your internal resource whilst reducing CPCs and increasing ROI. This means that our service usually pays for itself.

Q How much does it cost?
A search engine click costs usually range greatly from from 1p - £50 per click depending upon market sector and individual search phrase.  Our fees are based on a percentage of your search engine spend. How much you spend is up to you. The more you spend, the more click throughs, the more leads, the more sales.

Q I already do Pay Per Click Advertising - What can LPGF do for me?
A If you already do search engine advertising, please feel free to request an estimated CPC from us. Due to the way we manage our accounts, on moving their PPC accounts many LPGF clients have reduced their CPC by 50% or more whilst at the same time increasing their ROI!

We achieve this by using sophisticated tracking systems, to ensure we only bid on the terms that work for you, and ensuring we drive the maximum amount of traffic from those terms. We can do this because we monitor every click through, from every search engine, every minute of every day and capture every sale and the profit from each sale that originates from Pay Per Click.