the brief:

The UK’s largest house builder, Barratt Homes needed real expertise and experience for their marketing activities across the country in the South, Bristol, South West and South Wales regions. An innovative, proactive approach to PR and advertising was required, which also acknowledged the subtle, tactical differences necessary for each regional market.

Meticulous planning and finely synchronised  PR strategy was needed. Weekly meetings, regular site visits and liaison with Barratt staff at all levels plus the ability to respond to out of hours phone calls, beating deadlines and delivering appropriate tactical solutions ensures that potential house buyers cannot fail to know what Barratt Homes is offering and where. By being innovative and proactive we can ensure that Barratt Homes continues to set the pace in the house building market.