the brief:

The community retailer, Southern Co-operatives wanted to bring a ‘local flavour’ to the Isle of Wight with the launch of a new range of food and drink from some of the island’s very best local growers and producers. As part of the launch, they required point of sale, photography and a launch event instore.

To mark the launch, an event was held at the Freshwater store, including sampling of the food and drink by the local producers. Leepeckgroup managed the pr for the launch, including a photocall with VIP attendees such as Brian Bailey, President of the Isle of Wight Chamber of Commerce. The event was highly publicised through our extensive media campaign plus coverage on the day by by Solent TV and Isle of Wight radio. The integrated campaign included eye catching point of sale and tempting food photography created by LPG.