the brief:

Import Services, a Southampton-based specialist logistics company, was already a well known name in the toy and gift industry. The innovative company was looking to grow within this sector and also target new markets, including sports and leisure, garden products and home improvement. It wanted a PR agency to help raise its profile in new sectors.

The PR team developed a communications plan to position the company as one of Southampton’s major importers and an expert in its field. Regular coverage in key media titles followed. Import Services’ business is now experiencing steady growth in the areas targeted.