the brief:

National plant and pump hire company Selwood was approaching its 60th anniversary and wanted to celebrate this in style by raising £60,000 for charity.

With just a month before the official diamond anniversary party the company had raised £40,000 but wanted help in ensuring that the target was met.

A four man motorbike ride around Selwood’s 30 branches was the catalyst for media coverage around the country.

By targeting key media in each region the charity bike ride was covered throughout the country and in Selwood’s key trade press.

The bikes finished their fundraising efforts at the company’s headquarters in Hampshire where company bosses staged a massive staff party.

Leepeckgroup secured appearances by Southampton Football Club captain Claus Lundekvam and Saints legend Francis Benali to add an extra PR angle to encourage local press coverage – and reward the Selwood staff for all of their fundraising efforts.