the brief:

As one of just five private dermatologists in the country, Dr Geoff Fairris MB BS MRCS DM FRCP, is a key player in the market.

Working from the Sarum Road Hospital in Winchester, Dr Fairris offers a range of treatments and has more than 20 years experience in this field.

But in a world dominated by clinics Dr Fairris wanted to ensure that potential clients knew the difference between mainstream clinics and dermatology.

To position Dr Fairris as a thought leader in terms of commenting on cosmetic dermatology.

Appearances in national magazines and in key media have ensured that Dr Fairris is a key commentator in the market.