" I see Leepeckgroup as facilitators who provide the input necessary to communicate effectively with our target audience.
They don't just sit at briefing meetings, nodding their heads and then taking the money. Their contribution in terms of ensuring a healthy debate is in itself part of the creative process"
Paul Stubbins
Sales & Marketing Director
Kerry Foods Direct To Store
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research
• focus groups
• desk research
• market data (TGI, BBS)
• media information (Rajar, BARB, NRS, JICREG, Atlas, PlanIT, MediaTel, BRAD)
• regional/customer data( Experian, Mosaic)
• competitor analysis (Nielsen, Xtreme)
Opinions, reactions, views and hard fact are all vital when undertaking new campaigns. Without information concerning the behavior or needs of a given target audience, any campaign plan is based on assumptions. Making assumptions is not the way forward for successful businesses.
And without figures - audience volumes, customer enquiries, awareness shifts or the price paid to deliver them; advertising can become an expensive business.
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