| " We have worked with Leepeckgroup for a number of years and our relationship continues to go from strength to strength. Not only do we receive the daily attention of our dedicated account manager but input and contact with everyone in the organisation right through to the Chairmen.
Their strategic and tactical input has enabled us to place not only our advertising, but PR, direct marketing, brochure design and event organisation through a single point of contact. The benefits of their full service are felt throughout our organisation"
Steven Wilks
Managing Director
Barratt Homes Southampton
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direct marketing
• media audits
• customer profiling
• door drops
• direct mail
• inserts
• drtv
What is important about direct marketing is that is just that - direct – not indirect, that’s just junk mail.
Naturally, we use all the research planning tools at our disposal, but it is in the reality of response performance, that new ideas and schedule improvements emerge.
We begin by assessing the viability of your targets given the realities of the media marketplace. The more historic response data you can provide the better.
The lowest Cost Per Reply doesn’t necessarily produce the greatest Return On Investment.
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