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| | Kerry smashes prices across UK
Kerry Foods Direct to Store (KFDTS) has made a bold recession-busting move aimed at easing price pressures on independent retailers and convenience stores across the UK. And Leepeckgroup made it happen.
Our brief was simple: ‘Develop and launch a marketing and PR campaign to deliver an innovative £3.8million pricing strategy and to simplify the daily ordering process for store managers.’
We responded with ‘Smashing Prices’ – a high-impact campaign that delivered a range of useful tools to over 14,000 retailers, from Land’s End to John o’ Groats. These included a chiller cabinet thermometer and a handy wall-mounted order form wallet together with a range of promotional material.
Our campaign also underlined KFDTS’ USPs of delivering top brands daily, with traders able to purchase products in ‘ones’ rather than in larger case sizes. This enables store managers to stock their shelves with the right products at the right time.
KFDTS managing Director, Michael Bassett said: “We’ve been working with LPG for more than 15 years and their creativity, enthusiasm and commitment remains undiminished. “Smashing Prices” is another winner and the results have been really encouraging in what remains a very tough market.”
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